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Modernising your salon is a job that, in reality, never stops. In order to provide your customers with the best possible experience, to recruit and retain your staff, and to achieve continuous turnover growth, it is essential to keep up to date with the latest market developments.
That's why in the following, we're sharing with you the trends that are in store for 2022, the partners that help you in human resources, and the digital tools that allow you to become more efficient.
There are many products that tend towards eco-responsible consumption. You may have heard different terms used in conversation, or simply in your research on the subject: natural, organic, plant-based, mineral products, etc. The field is wide in this area.
The market is growing very fast. It is now worth 40 billion dollars worldwide, and will be worth much more tomorrow because the younger generation is very sensitive to eco-responsibility. You have certainly witnessed the popularity of "green" products yourself: we have no doubt that you have customers who demand natural products.
It has to be said that in some respects chemical products are still better, especially if you want a certain result.
However, not offering these green products is also missing a train. You have to be able to meet this need, otherwise your customers might go to your competitor, who does.
Like all the products you have in the shop, it is essential that you have knowledge of the sector of so-called natural products, organic, vegan, eco-certified, etc.
Wavy Store offers its customers natural products. We have partnered with X different brands, which you can test yourself beforehand, as individual orders are available.
Food supplements are currently held to a very large extent by parapharmacies and supermarkets. Nevertheless, it is entirely within your scope to offer these wellness and beauty products in your hair salon or beauty institute.
And this growing market is undoubtedly part of the 2022 trends!
Moreover, you have a lethal weapon: your customers like to talk to you about their stress, fatigue, skin problems, etc. Other than your listening and advice, offer your customers concrete solutions with these products.
The plus: by taking the food supplement every day, your customer is thinking of you, so you have an excellent way to build customer loyalty.
This trend, which originated in the United States, echoes the difficulties of recruitment. Indeed, many people want to be independent, so some saw an opportunity to acquire additional turnover by renting chairs, and they were right!
In this dear country across the Atlantic, the model is a real success. It is simply a meeting of two markets: on the one hand, salon managers who do not fill all their space, and on the other hand, freelancers who are looking for a work space.
It is a win-win situation. As mentioned above, the salon manager acquires additional turnover, he boosts his salon and his service menu if, for example, the freelancer provides additional services (a beautician in a hairdressing salon, for example).
You may feel a loss of control. We can explain: your living room is your baby, the fruit of your labour, you spend most of your time there. It is understandable if you have a feeling of "intruder" who perhaps upsets your habits, you are not hierarchically above this person. You welcome the freelancer by accepting their way of working, their way of being, and their style. Of course, you have to be psychologically ready to go through this process.
If things go wrong, your contract can be terminated at any time.
Some people, whether as a manager or freelancer, are also afraid of competition. Have confidence in yourself! Your clients come for you as a person and also for your know-how.
Visioconsultation was born at the beginning of the pandemic. And it continues to be practised by some because they have seen it as a real asset. Indeed, the client does not waste time travelling to the salon for a "simple" diagnosis.
It is possible to book 15-minute visio-consultation slots online.
Some of you ask your customers for photos, and they send you photos that are already a month old, with bad lighting, etc. Having your customers live will allow you to make the right diagnosis!
It is very simple to set up!
Not that it's a trend, but rather an eternal job that you need to get better at: reselling.
With the help of a cash register software, you can see at a glance which are your top resale products and also your top services. With this data, you can better recommend resale products in relation to services.
Don't hesitate to poll your customers on Instagram to see if they would be interested in having multi-brand boxes.
All of the following companies are partners of Wavy and their accessibility is included in the offer of Wavy, regardless of the solutions chosen!
Swile is the French precursor of dematerialised restaurant vouchers, i.e. restaurant vouchers are no longer in the form of booklets, but a daily amount is capped on a credit card.
Swile gives your employees the possibility to use the card in bakeries, supermarkets and grocery shops, restaurants and bars. It's very convenient, at Wavy we are also users of this card and we love it!
More than that, when you present this employee benefit in your recruitment ads, you really differentiate yourself from the competition.
Special packages are available especially for your company. We'll tell you exactly how it works here and don't hesitate to come back to us if you're interested!
HelloCSE is a social and economic committee of companies, which is also the CSE of Wavy, and which we make available to you for free!
Usually, ESCs are only provided for companies with more than 10 employees, so this is really unique in the hairdressing and beauty sector.
For you, the special platform Wavy Community by HelloCSE hosts 900 brands, which present a total of more than 100,000 discounts, all year round!
Contact us to get access to HelloCSE.
Indeed, "online booking is not a novelty" you may think, and you are absolutely right. However, seamless payment, which helps you to reduce missed appointments, is an additional feature to online booking that should be adopted in 2022!
Released during 2021, many of you are either unaware of this feature or have not yet implemented it.
And yet, as we keep telling you, it allows you to reduce the number of missed appointments! And if we have developed transparent payment, it is thanks to your feedback. Transparent payment is basically your idea, made with our expert hands in technology. If you want to know more about it, we invite you to discover our article on the functionality.
We could tell you so much more about having a website, but we'll keep this feature short, even though it is essential in 2022!
As you probably know, a website that is your own, with a well worked referencing, will allow you to appear in the first results of Google search, while keeping your identity.
Many people nowadays search for hairdressers on social networks, especially Instagram. However, if they are looking for a hairdresser in a specific location, then they more often turn to Google.
A website of your own allows you to :
In 2022, not having a website may not inspire confidence in a new prospect. It is now so commonplace for a business or any company to have a website that not having one would undermine your brand.
If you want to take the plunge and have a website that reflects your image, this is the place.
Ordering as you know it today will be a thing of the past. Sure, you get great discounts with some brands, but what good is that when you have unsold items taking up space on your shelves?
At Wavy, we have developed Wavy Store . The platform on the app Wavy that allows you to take your order where you want, when you want, with products up to 35% off the market price, with no minimum order, and in several brands!
The plus: your inventory is updated automatically, with one click in your application, since of course Wavy Store is linked to the cash register software Wavy.
Find out more at Wavy Store, and if you would like to make an appointment to have the functionality demonstrated to you directly, please click here.
There are several levers that will allow you to diversify and acquire more income in 2022. Go for it and don't hesitate to give us feedback on your experiences!
