.png)
.png)
According to UNEC (Union National des Entreprises de Coiffure), one salon in five will face difficulties in 2023.
Inflation is taking its toll on consumers and professionals alike, particularly in the hairdressing and beauty industry. While these trades were considered essential during the pandemic, soaring prices and falling purchasing power are leading to a drop in business, while professional costs are on the rise.
In this article, find out how to meet this challenge with our best practices and tips for boosting your sales and saving on your expenses.
📱 It's important for you professionals to constantly stay on top of the latest trends for your services. This will keep you and your employees up to date with new techniques. To keep up to date, don't hesitate to consult social networks(@cutbyfred, @thomastuccinardi, @ ivan.officiel_), specialized magazines, take part in webinars or visit dedicated trade shows (MCB, Beauté Sélection, etc).
🌐 Developing your online strategy is essential! Create and develop your community on social networks, where you can share tips, competitions, promotions... Don't forget to set up your Google My Business, this will enable you to appear in your customers' search results and gather their opinions (very important for your SEO). You can also make a QR code visibly available (at the checkout, for example) to simplify access to your social networks and Google My Business.
🛍️ Take advantage of commercial highlights such as Black Friday, French Days, Mother's Day or sales to offer your customers seasonal promotions . If you want to boost your sales, consider offering your customers packages that include both the service and a set of products at a special price.
🎓 To stay at the cutting edge, provide regular training for your teams to ensure they master the latest techniques and deliver an optimal customer experience. Explore online training courses, leading brands' academies, solicit product and technical trainers or follow professional tutorials on YouTube. This will enable you to stay competitive and offer services that will attract customers who are ever more attentive to service expertise.
🤝 Set up personalized beauty prescriptions and a referral program to build customer loyalty! Beauty prescriptions record the steps explained during the service, with a suggested routine to offer for sale. In parallel, you can set up SMS reminders for appointments, special offers and birthday celebrations to reinforce the importance of the customer-salon bond and encourage referrals.
📺 Attract the attention of passers-by by installing a digital screen in your window to promote offers, new products, events. Also take advantage of local opportunities by participating in events or collaborating with other retailers to enhance your reputation. Organize parties for special occasions, such as new product launches, afterworks, or your salon's anniversary, to attract more customers.
🔧 Reduce the costs associated with your equipment by maintaining it regularly to extend its lifespan. In addition, consider upcycling and/or buying second-hand equipment for decoration or certain salon tools. On Wavy Store , you can reduce your professional hairdressing and beauty product costs with discounts of up to 50% off catalog prices, all year round.
🔄 Avoid waste and overstocking! Overstocking by regularly monitoring your stock and wastage by opting, for example, to use a color mixer, such as the one from Sibel available on the Wavy Store. It can reduce the amount of product used by 40%, while producing a more homogeneous, better oxygenated mixture.
🔌 Reduce your energy consumption by adopting the following practices: choose the eco program on your washing machine, prefer a clotheshorse instead of a tumble dryer, switch off and unplug tools after each use, buy more economical class A appliances, adjust the temperature in your living room , opt for LEDs, switch off unnecessary lights and use a lighting timer for shop windows.
📊 Optimize your employees' working hours, analyze peak traffic, consider four-day weeks, involve employees, offer training. Set up a morning briefing to analyze the schedule and organize the day. This will boost productivity and, consequently, service quality.
🧮 Maintain effective performance monitoring, regularly evaluate your performance indicators... Analyze average basket, set monthly targets, monitor new customer acquisition and retention, and check percentage of sales. This data will help you adjust your strategies accordingly to optimize your salon's results.
💻 Optimize your administrative tasks to save time. To do so, simply take advantage of the functionalities of your Wavy software. By going digital, you'll have access to more features for automating your processes and tasks. Set aside time in your diary for administrative tasks and reading e-mails. This approach will help you to organize yourself better and avoid overloading your personal time.
➡️ Don't miss the chance to find out more about these essential salon topics! Watch the replay of our webinar, where our hairdressing expert shares practical advice and tips. The opportunity for you to optimize your salon management, strengthen your skills and cope with inflation 🎥
