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Like most social networks, TikTok relies on interactions such as "likes", comments and shares. The principle is simple: the more the video is seen, commented and liked, the more it will go viral and be shown to a large number of users.
Contrary to popular belief, TikTok is aimed at all ages: 60% of users are between 16 and 24 years old and 26% are between 25 and 44. However, it is noticeable that women use the application more (60%) than men (40%). Regular customers of hairdressing salons are therefore also very present on the platform. These are all potential future customers that you could attract.
The milestone of 3 billion downloads in 3 years says a lot about the success of TikTok! Many digital experts say that this is the first time an app, which is not part of the Meta ecosystem (Facebook, WhatsApp, Instagram and Messenger), has achieved this feat since January 2014!
But what makes TikTok special? How do some hair and beauty salons develop an engaged community on the app? Most social networks are geared towards "keeping in touch", whether it's with one's private circle on Facebook, one's professional circle on LinkedIn or via photo sharing on Instagram. TikTok, on the other hand, stands out by creating creative and humorous content, playing on the community.
TikTok is a social network based solely on the video format. But don't panic! You don't need to be an expert in video editing to creating TikTok videos. Thanks to the built-in tools, you can quickly and easily create videos. On the platform you can shoot, edit, add visual and even sound effects.
The principle is simple: create videos based on creativity and entertainment. All this in 3 minutes top chrono, because that is the maximum length of a video on the application.
TikTok has simplified the editing tools, effects, filters and music to make it easy for you to regularly post videos to your profile.
Les Boucles d'Eva is a Toulouse-based salon with 224,200 subscribers on TikTok. The salon shares content ranging from the steps of a botox treatment to spectacular transformations from blonde to brown.
91,100 views for this video
133,000 views for this one
Naia is a nail technician in Dieppe and has 228,900 subscribers on her account. She is known for her humorous videos, talking about the daily life of her profession.
29,500 views for this video
24,000 views for this one
69,300 views for this one
You can film directly from the application. Once you're logged in, all you have to do is press the '+' sign at the bottom of the screen to access the camera. As with all applications, simply hold your finger on the red button to start recording your video. To stop recording, simply release it. You can restart and stop recording multiple times in the same video to capture different scenes or create a jerky effect.
If you have filmed from your phone, you can import the video directly. To do this, click on "Upload" at the bottom right of your screen. This will give you access to your personal gallery.
Once your images are embedded, just click on "next". Wait a few minutes and TikTok will automatically suggest music and editing based on the videos you have selected.
However, you are completely free to change if you are not satisfied with TikTok's proposal. For music, you just have to click on "sounds", two columns will appear "Recommended" and "Favourites". In your favourites you will find the videos you have recorded while watching other videos. The "Recommended" section is really useful because it lists the current trends. The more you follow the trends of the application, the more users will see your video.
In addition to the music, you can edit the video and the editing. In the "effects" section you will have a number of filters that will beautify your video. If you want to go further, you can add transitions or stickers and even text. It is even possible to add a voice-over over your video to comment on it.
Once your video is ready, all you have to do is add a description, hashtags, and mention accounts.
The "for you" is the news feed that targets videos that are likely to be of interest to you, based on your interests but also on the engagement of the platform's users. The news feed is also influenced by current trends, your interests, the number of likes or shares of a video.
TikTok offers duets, where a user can respond to a video with another video. This popular format on the platform then appears in a split screen, showing the two videos side by side. If you want to make a dio, here are 3 steps:
Users of the application are fascinated by everything related to creation in general. Feel free to film one of your performances from scratch.
A customer changes her hair colour? Whether it's radical or not, the change is enough to pique the interest of your audience. If you browse the platform you will see that many of your colleagues regularly publish colour changes, highlights and haircuts.
Tell the client in advance and ask for her agreement, ask a member of staff to help you if necessary and that's it!
TikTok is also THE platform for good tips and tricks. It must be said that many users also connect to it for this reason. To break through on TikTok and attract new customers, you will have to share your best tips.
If your tips are unknown to your audience, you will quickly see your subscriber numbers soar!
For example, you can give tips on how to avoid chipping your nail polish, prevent the risks of the sun on your hair by speaking on camera or filming a miracle product. It's up to you!
As on Instagram, it is important to ask your community for their opinion to create a more direct contact. This way you can include your community in your choices and give them value.
So you can ask them to vote for the shape of your next fringe, the choice between 2 colours of nail polish that you're not sure about or to select the next brand available in your salon.
Tutorials are also very popular among TikTok users. In just 3 minutes you can show how to make glued braids or a hairstyle to start the spring season with confidence.
