Shaeri is a young natural, vegan and French brand created in 2018 by Meryem and Barbara. With a team of hair, cosmetics and Mediterranean enthusiasts, the 2 co-founders address the needs of dry, curly and frizzy hair; and it is Wavy Store that Meryem and Barbara have chosen to meet the growing demand of hairdressers and stylists! Discover the brand and its products in the following.
Naturally curly, Meryem and Barbara both searched for products to meet their hair needs, to no avail. Shaeri was born with a mission to sublimate dry, curly and frizzy hair with products that feature prickly pear, a "super-ingredient" from Morocco, and Aloe Vera.
For Meryem, a Moroccan, Afro-European, Arab, Berber, French and Parisian who grew up in Morocco and now lives in Paris, and for Barbara, a true Parisian who has worked for 15 years in a large French cosmetics group on several continents, it was obvious to create a multicultural brand, and products with ingredients originating from the Mediterranean - or rather "from" the Mediterranean: the European, the African and the Oriental.
The objective of the two co-founders has been achieved: the brand is the product of the best French expertise in cosmetic know-how and ancestral Maghrebian beauty secrets... and the Shaeri products have been adopted by all types of dry, dried out, damaged, bleached, straightened, wavy, curly and curly hair of course - in short, all hair in need of care!
It was also important to Meryem and Barbara that the brand was committed to the environment and ethics. The product formulas are over 95% natural ingredients and contain no controversial ingredients. The co-founders have even written a long and demanding list to ensure that none of these ingredients appear in their products! The products are vegan, not tested on animals (they have the "One Voice" label) and created with respect for nature.
Another interesting fact is that the products can be used on children over 3 years of age, and work equally well for men and women.
The prickly pear is a cactus that grows in extremely arid areas, and scientists consider it a plant that will become increasingly important due to global warming. The oil that is extracted from this cactus has many benefits, and its cultivation plays a key role in maintaining a local circular economy.
Prickly pear is a natural source of omega 6 and is also very rich in vitamin E and sterols: it helps fight free radicals (unstable molecules produced mainly by our body in the process of transforming nutrients into energy), participates in a great hydration and has an excellent capacity to renew cells. This product has actually been used for centuries by Berber women in their beauty routine.
The brand offers 2 ranges of products:
Daily care
Shampoo
Intense mask treatment
Skin care oil
Pure Scrub with Aloe Vera
Washing and detangling care
As you can see, Shaeri is a resale product, but you can also use its products during your services, especially the scrub and the treatment oil, as well as the intense treatment.
The 2 ranges with 6 products are available on Wavy Store , do not hesitate to contact us for more information!
Wavy Store is the possibility of ordering your professional products, whether technical or for resale, directly on your cash register software in 3 clicks and at the best prices.
But Wavy Store is also the discovery of new trendy brands for you and your customers.
Discover for example Unbottled, MonShampoing or Epycure!