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Mother's Day and its male counterpart, Father's Day, are popular events with the French, who celebrate them in 71% of cases. by the French, who celebrate them at 71%.. This is an excellent opportunity for you to increase your number of customers and to propose unique offers. We give you some advice on what actions to take and how to communicate about them.
For Mother's Day and Father's Day, don't hesitate to offer special deals in your salon, barber shop or beauty salon.
This is an excellent way to increase the number of appointments.
In addition to an offer on your services, you can propose new boxes dedicated to them.
Be careful not to forget expectant mothers! Do not hesitate to create gifts and promotions designed for them with products adapted to pregnant women.
Here are some ideas for offers you could put in place:
On the occasion of Mother's Day, you will be able to benefit from -5 euros on your order on Wavy Store with the code "BONNEFETEMAMAN". This offer is valid until May 29th and is an opportunity to order the products you wish to offer in your boxes. Don't forget that Wavy Store allows you to order by unit and receive the products within 72 hours.
We recommend in particular:
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Orange Blossom Cement Shampoo for Dry Hair - 70g
Shaeri Shampoo with Prickly Pear Oil Mafic Gigue - 225ml
Bed Head Queen for a Day Volume Spray - 311ml
Epycure Hair Gummies - 60 Gummies
L'Oréal Absolut Repair Oil - 90ml
Sibel Wave4 Ultron inverter black
Father's and Mother's Day are the perfect time to offer your clients gift cards. By buying a gift card, your client could introduce her mother or mother-in-law to your salon or institute.
This will allow you to increase the number of visitors to your salon by attracting more people and potentially acquire new and loyal customers.
To communicate on these gift cards, don't hesitate to inform your customers each time they come before the party in question. You can also highlight them with your POS material.
We recommend that you opt for pre-determined sums or services already selected in advance.
Remember to make a note of the information on the future customer who will receive the gift voucher for your accounting purposes.
Mother's Day and Father's Day are the perfect occasions to decorate your living room or institute.
Show that your salon takes Mother's Day seriously by creating a themed showcase and making your salon as welcoming as possible.
By decorating your shop window especially for the occasion, you can attract customers who might happen to walk by. With this wind of novelty, your customer will feel like a queen during Mother's Day week.
Don't forget to highlight your special offers on your website. In addition to your salon or beauty institute, it is important to highlight them wherever your customers might discover them. To do this, don't hesitate to add a banner or a pop up that will attract customers as soon as they come to the site.
Father's Day and Mother's Day are two occasions not to be missed to communicate on social networks.
On social networks several actions can be implemented:
You can post this type of content on Facebook and Instagram but also on TikTok. Don't hesitate to surf on the current TikTok trends to maximize the visibility of your video.
After your website and your social networks, think about sending an SMS to your customers. You can let them know about the special offers for this holiday and encourage them to visit you.
We recommend that you personalise your message as much as possible to increase the impact of your sms campaign. To do this, target your customer base according to their age or the last services they provided for you. In your SMS it can also be to address them by their first name.
