Attracting customers

The frictionless customer experience is finally here, thanks to transparent payment! Today's customers have a multitude of choices. They are easily distracted, pressed for time, and focus on instant gratification.

Throughout the year, you have the opportunity to energize your hairdressing salon or beauty institute thanks to the different events of the year. The year is punctuated by Christmas, Chandler's Day, Mother's Day and Father's Day, etc.

We all learned a lot in 2020 and January and February are often the months of decisions for new beginnings and especially for good resolutions. These resolutions are a great way to challenge yourself, but they rarely come to fruition. Let's be honest! Change your

Rented either during the high season, when the festive atmosphere of the holiday season encourages your customers to visit your hairdressing salon or beauty salon. Unfortunately, this period doesn't last, and it's the same story every year: every high season is followed by a low season. This

You have decided to opt for online booking because you have understood the benefits it can bring to your hairdressing salon, there is only one thing missing: informing your customers of this new feature.

It is fair to say that 2020 has been a year like no other. Dominated by a pandemic that has somehow touched our lives and economies continue to be disrupted. But despite all this, the year Wavy turned 4 was a productive one, we made good

Finding new ways to promote your hair salon, beauty salon or barbershop is a never-ending process. You'll need to be creative to attract new people and keep existing customers interested. 

While we were looking forward to putting 2020 behind us and entering a new year, we were reconfirmed for 4 weeks. For the hair and beauty industry, as for so many others, it's a question of trying to survive the confinement, to be able to ensure the financial security of

The idea of celebrating Halloween during a pandemic can be a little scary. But decorating your hair salon or beauty salon and getting into the Halloween mood can still be incredibly fun.

Its online reputation is as much, if not more, important to manage than its "offline" reputation. It is part of its strategy, and a well-managed e-reputation contributes to the sustainability of its hair salon or beauty institute.

Your job is in every way human, but loyalty programs allow you to really be part of a customer relationship and loyalty approach.

For your hairdressing salon or beauty institute, the satisfaction of your customers and your relationship is a priority. Nothing beats a loyal clientele, who come on a recurring basis and bring you new customers by recommendation.

Due to its visual nature and its potential to reach clients and prospects, Instagram is an ideal choice for hair salons, beauty salons and barbershops. The possibilities for marketing campaigns on this platform are endless and above all "free", but how does it work?

Salon lighting is particularly important, as it will not only provide functional lighting for your staff to take care of your customers, but it will also create an ambience in the salon, which is just as important .

Who could have predicted that 2020 would be the year of virtual events? Traditional trade shows have switched to the Internet in the midst of the pandemic, foregoing face-to-face interaction with visitors while retaining opportunities to connect with industry players.

If you're looking to boost your salon or beauty salon, you need to start using Facebook Live...we've put together a handy sheet on the Wavy Content platform with a list of Facebook Live ideas to promote your salon.