Build customer loyalty

Pink October: how can you get your salon or institute involved? 🎗️

Hair donation, prevention... what are the different ways your salon or beauty salon can get involved in the fight against breast cancer?
October 1, 2023

Why does the music in your salon affect the customer experience?

90% of customers prefer to hear music in hairdressing salons. But as the saying goes, "There's no accounting for taste", and everyone has their own taste in music. So how do you choose the right playlist to suit the atmosphere in your salon?
Aurélie Pauker
March 28, 2022

What should I do if I receive a negative review of my salon?

Giving feedback on the internet has become a reflex for many customers, whether it is positive or negative. Google even gives the title of "Local Guide" to people who have left a certain number of reviews on a business. A negative review can arrive on your page at any time.
Aurélie Pauker
March 4, 2022

What is a modern trade fair in 2022?

Modernising your salon is a job that, in reality, never stops. In order to provide your customers with the best possible experience, to recruit and retain your staff, and to achieve continuous turnover growth, it is essential to keep up to date with the latest market developments.
Aurélie Pauker
January 20, 2022

What's new Wavy in 2021: unique features for hair and beauty professionals!

The year 2021 was definitely a turning point in the adventure Wavy. The co-founders have had specific features to develop since the startup's inception, only they knew it could take a few years. 5 years later, discover the unique features.
Aurélie Pauker
January 6, 2022

How to display your resale products in your living room?

Resale products allow you to increase your turnover and improve your profitability, provide a complete diagnosis and build customer loyalty. Your resale products represent a high profit margin in the salon, and are therefore a real source of income.
December 17, 2021

How do you define your salon's goals for 2022?

It's almost the start of a new year. Every new year you need to take the time to sit down and do a little planning. This is to ensure that you are able to keep your salon or beauty salon afloat and on track.
December 10, 2021

How do you manage the Christmas period in your hairdressing salon?

It's that time of year when the snow falls and the wind blows... The Wavy team, which has been with you for more than 4 years now, is witnessing the overwork you are experiencing in your living room.
Aurélie Pauker
November 1, 2021

Increase sales in your hairdressing salon or beauty salon with gift cards

It's officially the season for gift cards, a market that's constantly evolving. Even though gift cards have been around for decades, their popularity is not only obvious, it's growing! It's no coincidence that gift card service is one of the most used services during Christmas. 
November 1, 2021

Expand your living room with communication solutions Wavy

To be a successful hairdresser, you need to master techniques of cut, colour and style, but not only that. Managing your communication and marketing, attracting new customers, building customer loyalty, strengthening relationships to create a bond of trust...are also elements
October 14, 2021

Top 5 features Wavy

Wavy has always had the ambition to offer beauty professionals reliable and innovative solutions. Thanks to its application, a simple and efficient tool for the collection, management and communication of your salon, Wavy can help you save time and money.
Aurélie Pauker
September 23, 2021

The possibility to get more bookings with "Book with Google".

To stay ahead of your competitors, you need to consider improving the day-to-day operations of your salon or beauty salon, and provide an exceptional customer experience. The latter is key to building customer loyalty, enhancing repeat business and ultimately your revenue.
August 26, 2021

How to build customer loyalty in your hair salon with an SMS campaign?

Attract your customers to your salon with SMS campaigns Loyalize your customers by sending SMS messages to the right target Depending on the message you want to send, it is important to
Aurélie Pauker
July 20, 2021

Velecta® PARIS, the 100% French hair dryers are available on Wavy Store

Since 1936, Velecta® PARIS has been offering hair dryers to professionals all over the world, while adapting to technical evolutions. The brand quickly established itself on the market and became the first brand in the world of professional hair dryers made in France.
Aurélie Pauker
July 8, 2021

Wedding special: How to promote your hairdressing salon?

Throughout the year, you have the opportunity to energise your hairdressing salon or beauty salon with the seasons, national holidays and also more local events. The summer period has just begun! 
Aurélie Pauker
July 2, 2021

6 tips to liven up your living room on Father's Day

Father's Day is a great opportunity to reach a new market, to showcase your products and services for men and to convert your visitors into regular customers. 
June 10, 2021